Intuitive Art Director | Graphic Designer | Design Manager
A rich sampling of covers, brand identity, wine labels, plus a few stories about how I worked with my clients to address their challenges.
A good logo conveys the purpose of your business, and the personalities of your company and audience. Through the discovery meeting, we’ll learn not only about you and your product or service, we’ll also investigate the psychology behind your business—the why. This often can be as revealing to you as it is to me.
I work with a diverse range of clients, from large corporations to nonprofits and small businesses, and even a few (ahem) unique enterprises…
Chanler Group | Environmental Law Firm
When Chanler approached Two Hats Consulting for a website redesign, their one restriction was to retain some reference to their existing logo—a thin outline of two leaves that no longer reflected the firm’s message of “strength” yet still had great sentimental value.
With its solid leaves, cool-toned hues, and all-caps lettering, the new logo conveys the strength and import of Chanler’s work, while the one green leaf expresses the green movement, new growth, upward motion, and—above all else—hope.
(Note: site update still in progress.)
Que Interactive Learning | Video side of InformIT/QUE Publishing Group
The longstanding, business-focused “QUE” branding needed to stand front and center in this new venture, whose primary audience are typically more youthful and casual higher-education students. Rather than include QIL’s slogan, “read, watch, try,” the colorful icons visually represent those actions; they show—rather than merely tell—the story. The icons may also be applied separately as identifiers for the associated videos, online courses, print books, and testing materials.
Bay Area Kinky Business Alliance
BAKBA.org connects businesses offering products and services to this alternative-lifestyles community (eg. manufacturers, venues, educators) with mainstream businesses that welcome them as clients (eg. tax attorneys, acupuncturists, designers).
By avoiding such clichés as goth lettering and sexual innuendo in favor of more subtle references—the black-blue-red color scheme of the Leather Pride flag and the off-kilter K, suggesting things are, well, a little different about this association—the logo speaks to both audiences and emphasizes the professionalism of those serving this unique community. It is at once connecting, playful, and respectful.
Safeword Tax Service
Every business needs respectful, reliable tax advice. BAKBA member Safeword Tax Service (safewordtax.com) is the DBA of a full-service tax attorney who caters to businesses serving the above-mentioned community.
In the parlance of this unique community, “safeword” is the generally accepted call for immediate assistance, when things aren’t going right. It’s also the inspiration for this tax attorney’s à propos slogan: “Taxman have you in a bind? You need a safeword!”
An array of cover designs for Peachpit Press, Adobe Press, New Riders, and No Starch Press. I love the interplay between typography and imagery.
The Hidden Power of Adjustment Layers in Adobe Photoshop
Photographers at Work
Peter Read Miller on Sports Photography
Natural Newborn Baby Photography
The Last Layer
Chasing the Light
The Art of the Documentary, Second Edition
The Art of Boudoir Photography
Adobe Type Library Reference Book, Third Edition
Simple and Usable Web, Mobile, and Interaction Design
100 More Things Every Designer Needs to Know About People
The LEGO Zoo
No Starch Press
Wine historian Tim Patterson founded Subterranean Cellars as his laboratory for developing and documenting the process of winemaking. Creating upwards of nine blends each year of reds, whites, rosés, and the occasional bubbly, Tim’s devotion to the grape—and to education—lead to his authoring the lauded manual, Home Winemaking for Dummies, and Wine and Place: A Terroir Reader (with co-author John Buechsenstein).
Tim’s other passions being science and music, each year’s labels needed to reflect what was either on his bookshelf or his turntable. Subterranean Cellars didn’t need a logo to brand itself: it had Tim Patterson, whose wines—and my labels—would annually garner gold, silver, and bronze medals at statewide home winemaking competitions. Good stuff!