Cover

Julieanne’s photos, all shot from the passenger seat of a moving car, are intriguingly ghostly and filled with motion. I played with these qualities by placing the title on a semi-transparent band, weaving through the grove of trees. The clear, understated typography is easily read at thumbnail size, and blends in…like a ghost…

Interior

An unusual aspect of this project is that the author wished to see the completed design, before starting to write. Typically, the author provides the content, then the designer devises the layout to fit; Julieanne, however, wanted to explore how my layout could inform the structure of her content. The process involved frequent conversations with Julieanne and her book’s editor, Victor Gavenda—a complex approach, yet this true partnership remains one of my most joyful projects, to date.

COVER

Oh gosh, no—he’s not flipping the bird! But he caught your attention, didn’t he?

Creatives think and work differently from other businesspeople, yet most business titles don’t address our type of mindset. This no-holds-barred guidebook acknowledges the intensity that drives our imaginations, along with the professionalism required of us to be successful—it teaches us to approach business with a daringness, to grab firm hold of the attention of our clients and customers, and to relish our success.

INTERIOR

That zeal, however, is nothing without professionalism, and to succeed as a creative requires a balanced approach. This layout achieves that balance through its dramatic color scheme, imagery, and geometry, paired with a solid grid and clean, approachable typography.

COVER

While the excitement of Jeff Rojas’s cover photo lies in its high-contrast, crisp highlights, its strength lurks in the shadows. Holding the near-invisible details of the model’s obscured face is quite an achievement on press—it’s too easy to oversaturate the shadows, or blow out the highlights. For this cover, I carefully adjusted select areas of image levels, and printed using a slightly warm-toned, mixed-black process. The result was exactly what Jeff sought in properly reproducing this beautifully understated portrait.

COVER

Author/photographer, Martin Evening implored: “whatever you do, don’t split the cover in two!”

So, how does one avoid the cliché A-B trope of the typical before-and-after display? By punching a hole in space and time—by creating portals through which we may view both where we have been and what is to come. Note, also, the title treatment—how the word “form” is highlighted to convey Martin’s forming reality to his aesthetic.

INTERIOR

How does one convey, in a static format, the excitement—the sense of motion and time—of drone photography? By using a cinematic approach: all elements adhere to a very horizontal flow; the wide text column pushes the norms of text line length to draw the eyes along and literally turn heads, without impacting readability; and the dramatic, full-bleed images irresistibly pull the reader into each scene.