Design Process

A few favorite examples of the challenges and needs of my clients, and the solutions I provided.

 
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Case Study 1

Designing Backwards

Passenger Seat
Adobe Press
Photography by Julieanne Kost

Cover

Julieanne’s photos, all shot from the passenger seat of a moving car, are intriguingly ghostly, and filled with motion. I played with these qualities by placing the title on a semi-transparent band, weaving through the grove of trees. The clear, understated typography is easily read at thumbnail size, and also blends in… like a ghost…

Interior

An unusual aspect of this project is that the author needed to see the completed design, before starting to write. Typically, the author provides the content, and the designer devises the layout to fit. Julieanne, however, wanted my layout to inform her content. The process involved much more frequent and circular communication between Julieanne and I—a complex approach, yet one of my most enjoyable projects, to date.

 
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CASE STUDY 2

AUTHORITATIVE IRREVERENCE

Living the Dream
New Riders Voices That Matter

COVER

Oh gosh, no—he’s not flipping the bird! But he caught your attention, didn’t he?

Creatives think and work differently from other businesspeople, yet most business titles don’t address our type of mindset. This no-holds barred guidebook acknowledges the intensity that drives our imaginations, along with the professionalism required of us to be successful—it teaches us to approach business with a daringness, to catch our clients and customers’ attention, and to relish our success.

INTERIOR

That zeal, however, is nothing without professionalism; to succeed as a creative requires a balanced approach. This layout achieves that balance through its dramatic color scheme, imagery, and geometry, paired with a solid grid and clean, approachable typography.

 
 
 
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CASE STUDY 3

UNDERSTATED STRENGTH

Photographing Men
Peachpit Press
Cover photo: Jeff Rojas

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COVER

While the excitement of Jeff Rojas’s cover photo lies in its high-contrast, crisp highlights, its strength lurks in the shadows. Holding the near-invisible details of the model’s obscured face is quite an an achievement on press—it’s too easy to oversaturate the shadows, or blow out the highlights. For this cover, I carefully adjusted select areas of image levels, and printed using a slightly warm-toned, mixed-black process. The result was exactly what Jeff sought in properly reproducing his beautifully understated portrait.

 
 
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CASE STUDY 4

Reconceptualizing
BEFORE & AFTER

Lightroom Transformations
New Riders Voices That Matter
Images for photo collage by Martin Evening

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COVER

Author/photographer, Martin Evening implored: “whatever you do, don’t split the cover in two!”

So, how does one avoid the cliché A-B format of the typical before-and-after display? By punching a hole in space and time—by creating portals through which we may view both  where we have been and what is to come.

 
 
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CASE STUDY 5

STILL in MOTION

GoPro Professional Guide To Filmmaking
Peachpit Press

INTERIOR

How does one convey, in a static format, the excitement—the sense of motion and time—of drone photography? By using a cinematic approach: all elements adhere to a very horizontal flow; the wide text column pushes the norms of text line length to draw the eyes along, without impacting readability; and the dramatic, full-bleed images draw the reader into each scene.